If you find yourself tantalized by Chipotle's menu, this new product might catch your eye. The popular California-based chain has recently launched its inaugural beauty item: a lip stain designed to withstand burritos, allowing you to enjoy barbacoa without sacrificing style.
In partnership with Wonderskin, a TikTok-famous lip stain that's reportedly purchased every 15 seconds, Lipotle is a unique type of makeup. Similar to Wonderskin's more conventional products, Lipotle begins as a vibrant masque, which is then removed.
Inspired by everyone's favorite Chipotle condiment, guacamole, Lipotle's lip stain masque applies like lip gloss and features its own green, foil-inspired appearance. The masque sets in 30 to 60 seconds, depending on how bold the user wants their look, and is then sealed with Wonder Blading Activator to lock in the pigments for up to 10 hours—perfect for three meals or more. After applying the activator, the avocado-green masque wipes off easily, revealing a natural nude rose Lipotle hue, ideal for a more understated beauty look while waiting in the Chipotle ordering line.
"Lipotle is a sensory journey, much like walking down the front line at Chipotle," stated Stephanie Perdue, Vice President of Brand Marketing at Chipotle. "Fans will appreciate the unique experience of applying the metallic green masque, activating it, peeling it off to reveal a beautiful burrito-proof tint, and finally enjoying a smudge-proof bite of their meal."
In the early 2010s, Mukbangs, the Internet phenomenon of eating on camera, originated in South Korea. Today, this trend has swept TikTok, where countless creators indulge in fast food, homemade dishes, and everything in between to entertain their enthusiastic audiences. Alongside the popular "get ready with me" videos, the Lipotle lip stain seems poised to become an internet sensation. Notably, it's vegan too.
"We are excited to announce our inaugural brand collaboration with Chipotle, revealing a limited-edition shade of our popular Wonder Blading Lip Stain," stated Marina Kalenchyts, brand director of Wonderskin. "This partnership represents a seamless fusion of two pioneering brands, each dedicated to delivering exceptional, highly desired products and cultivating strong, loyal communities. By combining Chipotle's bold, flavorful identity with Wonderskin's innovative beauty technology, we are crafting a unique experience and product that will captivate and delight our customers in unprecedented ways."